Fullstory was ready to stand out in a crowded analytics market, but the brand’s voice was holding it back. I led a complete copy overhaul across web, email, campaigns, and events, creating messaging that was clear, consistent, and value driven. Partnering closely with Design, I helped shape a bold new identity that came to life through the Color Campaign, reintroducing Fullstory as vibrant, memorable, and impossible to ignore.